Differentiate the need
In business, uniqueness does not equal differentiation. You can develop a product unlike any other that still falls dead in its tracks. Differentiation comes instead from a deep empathy for the user of your product – an insight into real user desires – that gets applied to the design of your product or service
Narrow the Search
“The broader the searchlight, the larger the circumference of the unknown.”Empirical helps its customers take the learnings from the exploratory research and values definition, and hone in on their users – who they are and what they value. Many organizations think they need to make a product that meets as many people’s needs as possible to get the broadest market share available. This is actually the opposite of how successful market adoption happens. Understanding specifically the key experiences you want to enable and then becoming very good at delivering those experiences is what will make your product or service stand apart.
Mind the Gap
Where is the gap between what your users want and need and what other products are currently offering? What should the next version of your product or service offer to your customers that it isn’t currently? Empirical helps its clients understand the answers to these questions through activities such as surveys, contextual interviews, user testing, heuristic analysis, competitive analysis and market research.Redefine your Target
Companies often look to performance and price as the key movers of customer loyalty. This leaves them open to losing their customer base to the next company who can come along and beat them on price or feature set. Empirical helps its customers to also look deeper into their user’s lifestyle and values, with the goal of understanding what is meaningful to them. Designing for meaningful experience allows companies to make a deeper connection with their customers, a connection more likely to withstand the peaks and valleys of pricing and performance delivery.Possible activities during this stage:
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