Inspire the user
As a product or service moves from design to development, it is important to keep the user needs and values intact. By remembering the design intent and the user experience you are trying to enable throughout the process, you increase your odds of releasing a product that will inspire your customers as well as your bottom line.
Don’t get lost in translation
Too often user research and experience definition is completed early in the process and then never looked at or referred to again. If kept at the forefront, this early work is intended to help prioritize features and make implementation choices at key decision points during development. Instead, these choices are often made by software developers or marketing team members who, through no fault of their own, have never seen or are not able to easily digest, the information from the earlier research. Then, when the product is released, it may do what the requirements stipulated, but have strayed away from the original intended design.Empirical designs and develops its personas, usage models, use cases and other user research deliverables in a way that helps bridge this gap between research, marketing and development, so that everyone on the team owns the user experience and your product doesn’t get lost in translation.
Inspire and be inspired
It is easy to get mired down in the details – documentation, schedule milestones, inter‐team communication, political shifts – these things can zap us of the energy and enthusiasm we once had at product inception. Remember that at the end of the day you are making a product or service that you hope will improve people’s lives – perhaps the way they communicate, the way they are entertained, the way they access healthcare, or the way they learn. Keeping the experiences you are trying to enable at the forefront can feed the creative momentum – so that throughout the process you can inspire and be inspired.
