Our knowledge and passion for the user experience makes us a great team

We are a small firm of experienced professionals from multiple disciplines. We are researchers, architects, designers and subject specialists who have a deep passion for translating user needs and underlying values to our client’s products and services.
EMPIRICAL'S MANAGEMENT TEAM

crystal rutland

crystal rutland
User Experience Research Strategy


Crystal Rutland is the Director of UX Research Strategy and co‐founder of Empirical. She focuses on helping customers analyze how and when to incorporate user experience research and design into their development process. She has worked extensively on innovations in healthcare technology, focusing on telehealth and elders aging in place.

gregg sloan

gregg sloan
User Experience Design & Research


Gregg Sloan is the Director of User Experience Design & Research as well as co‐founder of Empirical. His over 15 year s of experience user research, interaction design, information architecture and UI design from product services ranging from HealthCare EMR systems to consumer web portals and company intranets for such companies as Intel, Hewlett Packard, Cisco Systems, Lycos, Amazon, Yahoo

Featured Case Study

The “MyTop” product concept is a multi-use device that centers around activities in the consumer’s kitchen.

Meaningful Experiences

Find out what we mean by Meaningful Experiences and how it is essential to the success of your product or service - and your brand.

5 Ways to Stay Innovative

Too often early user research and experience definition gets lost when products travel from one phase of the development lifecycle to another.

UX as QA

User Experience can be the ultimate Quality Assurance for your product. It allows for design changes early in the development process - saving costs.
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