Gregg A. Sloan

User Experience Designer with an empathetic approach to user-centered design

Gregg Sloan is a founding partner and Director of User Experience Design & Research for Empirical. His extensive experience in both user experience design and user research provide him with a unique understanding of the importance of a cohesive user-centered design strategy in creation and eventual success of innovate products and services. His empathetic approach to user's needs analysis and passion for discovering meaningful solutions places him among the leading practitioners in his profession. Gregg is also a proven leader with experience managing research and design teams with diverse skills and personalities towards a common goal and understanding that everyone on the team owns the user experience.

Professional Background

Gregg has over 13 years of work experience in user observation, contextual research, user task analysis, information architecture, interaction design and usability testing. He has consulted with Intel, Hewlett Packard, Cisco Systems, Yahoo, Amazon, Kaiser Permanente, Ebay, AOL, and Google. His project experience includes design and research for a wide range of projects including company intranets, online learning portals, web-based applications, 10ft TV interfaces, and mobile applications. This experience involves segments that include consumer electronics, information technology, healthcare, finance and entertainment. He has also led global research activities and usability testing in Asia Pacific, Americas, and Europe.

From 1997-2002, Gregg served as Manager of User Experience Design and Research for Lycos, Inc. in Mountain View California. He was responsible for defining the user experience for some of the most popular services on the Internet (In 1999, Lycos was the most visted online portal in the world). While at Lycos he brought a user-centered design approach that transformed the usability of all the products under his influence. As part of this process, he built the Mountain View User Research Lab and managed a team of investigators until the end of 2002. In 1999, Gregg was appointed to the Lycos Network Design Group, a select group of strategists, researchers, designers who established the first user experience guidelines for the Lycos Network and the 50+ services and applications.

He studied at the Architecture and Allied Arts School at the University of Oregon, where he received a dual major in Architecture and Design.