We believe user experience is your brand

What does the user need? How can your product best fulfill that need? All of our efforts at Empirical revolve around these two fundamental questions. Whether you are engaged in early strategic planning or implementing design decisions downstream, keeping the answers to these questions at the forefront enables all team members – from senior management to project sub‐teams – to best support the tremendous efforts required to bring a product to successful release and market adoption.
EMPIRICAL'S SERVICES

strategy
STRATEGY services  
Applied correctly, strategy can help you both see things more clearly that are far away and distance yourself from things that are too close for clarity.
Strategic Planning
Executive Roadmaps
Market Readiness
Pricing Strategy
Process Analysis
Ideation and Brainstorming
Competitive Analysis
Requirements Definition

research
Research services  
Research efforts allow you to answer something equally if not more important: does the product I am building do what it should do?
Field Research
Focus Groups
Surveys and Interviews
User Testing
User Role and Personas
Usage Modeling
Use Case Development
Task Flow Analysis

strategy
Design services  
They may seem like the furthest thing from a mathematician, but a good designer always approaches their work as a way to solve a problem.
Storyboarding
Conceptual Prototyping
Interaction Design
Content and Information Design
Visual Interface Design
Flash Animation and Production
Web Design and Development

Featured Case Study

The “MyTop” product concept is a multi-use device that centers around activities in the consumer’s kitchen.

Meaningful Experiences

Find out what we mean by Meaningful Experiences and how it is essential to the success of your product or service - and your brand.

5 Ways to Stay Innovative

Too often early user research and experience definition gets lost when products travel from one phase of the development lifecycle to another.

UX as QA

User Experience can be the ultimate Quality Assurance for your product. It allows for design changes early in the development process - saving costs.
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